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Pure Use. No Hype.

One wipe for hands, face, body and whatever the day spills on you. No big promises. No ingredients we cannot explain. No fine print.

See the wipes Why purause?
The purause idea

We started with a question nobody in this category seems to ask. Does it actually do what it says?

The wet wipes shelf in India is crowded with ingredients, claims and promises. We thought there was another way. Make the wipe carefully. Choose what goes into it on purpose. Then say only what we can stand behind.

That is purause.

One wipe. Five variants.

Five all-purpose refreshing wipes, one formula. The scent and the colour are the only things that change.

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Lemon A bright burst for brighter days. Watermelon A juicy refresh anytime. Cucumber Kiwi A cool, calm pick-me-up. Lavender A little calm in your day. Ocean A wave of freshness.

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Life gets messy. Stay fresh.

Everyday moments. A fresher you.

Hands, face, body, surfaces. One all-purpose wet wipe handles all of it.

Same you. Fresher days.

Carry one. Use it anywhere.

25 soft wipes, resealed after every use. Larger packs are on the way.

What’s inside

A thoughtful blend. For everyday you.

Six ingredients. Every one of them has a job we can name.

Tap an ingredient to see why it’s there

Free from the stuff you don’t need.

  • Alcohol
  • Parabens
  • Harsh chemicals
  • Artificial colour

Premium spunlace non-woven fabric, a viscose and polyester blend. Soft, with a cloth-like feel.

The purause difference

Five simple rules.

01

Prove it.

We don’t make claims we can’t support.

02

Keep it useful.

Every ingredient should have a reason to be there.

03

Don’t follow every trend.

What is popular isn’t always what is necessary.

04

Keep it clear.

You shouldn’t need a magnifying glass to understand a product.

05

Let the product speak.

No shouting. No manufactured urgency.

30 seconds

What kind of wipe person are you?

Your day says a lot about the pack you need.

Less noise. More confidence.

We don’t want you to buy purause because we told you it is the best. We’d rather give you enough information to decide for yourself.

Pure Use. No Hype.

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