We did not set out to make another wipe.
We started by looking at the wet wipes shelf in India and wondering why it was so loud.
Does it actually do what it says?
There were wipes everywhere. Different colours. Different ingredients. Different claims. Somehow the conversation around wipes had become more complicated than the product itself. That question became the starting point for purause.
We believe simple can be better.
A wipe has a job. It should clean. It should refresh. It should feel good to use.
Nothing for the label
We don’t add something just because it looks good on a pack. Every ingredient in a purause wet wipe has a job we can name, which is why they are alcohol free and paraben free without us making a song of it.
Nothing to stand out
We don’t make a bigger promise to win shelf space. If we can’t support a claim, it doesn’t go on the pack or on this page.
No shouting
You shouldn’t need to be shouted at to make a choice. No urgency, no asterisks, no fine print.
What we promise, we work to deliver.
That’s the standard we want purause to be known for. Not the loudest brand. Not the brand with the longest list of claims. Just a brand people can understand, use and feel good about choosing.
purause is for everyday life.
Different people. Different moments. One simple belief.
The label reader
For the person who likes knowing what they are buying, and the parent who turns the pack over before it goes in the trolley.
The traveller
For the one with a pack living permanently in their bag, who would rather have it and not need it.
The one coming out of the gym
For the gap between the workout and the next thing, when a shower is rarely on offer.
Everyone else
For anyone who just wants a good wipe without decoding a marketing campaign first.
Who makes purause.
- Brand
- purause
- Company
- Pranav Group
- Registered office
- 136/7, T.C. Palaya Main Road, Ramamurthy Nagar, Bangalore 560016, Karnataka, India
- Manufacturing
- Through a GMP- and ISO 9001-certified OEM partner, packed under hygienic, quality-controlled conditions.
- Country of origin
- India
- GST
29ABJFP0724A1ZJ- Contact
- Arun Saklecha, Managing Partner · 9845119844